Our Green Ingredient Promise at Aveda, we continually strive to increase our use of naturally derived ingredients, i.e. those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. We set other standards for use, too, like avoiding certain types of processing.

Today our ingredients are over 95% naturally derived, and harvested worldwide. Our hair care systems deliver salon-proven results and feature unique flower and plant Pure-Fume™ aromas that change your mood while you cleanse and condition your hair.

Daily Hair Repair

Our daily leave-in treatment instantly repairs damaged hair by 26%, helps protect from heat styling and detangles to help prevent further damage.

Be Curly System – All Day Frizz Control

Our 4-step curl perfecting system dramatically reduces frizz and defines curl up to 57%*.

Smooth Infusion Style Prep – Makes Styling Faster & Easier

Exclusive plant infusion—creates a smooth surface on hair
Organic tapioca defends against humidity for up to 12 hours
Hydrolized wheat protein protects against surface damage from heat styling

Dry Remedy Shampoo & Conditioner

Deep-Moisture complex—with buruti oil, pomegranate and palm-derived conditioners—delivers lasting, intense moisture